Product category
Conversion Booster is website conversion optimization software. It helps teams move from visitor behaviour and page-level data to practical improvements.
About Conversion Booster
Recover more sales from the traffic you already have.
Conversion Booster helps small and medium businesses see where visitors lose momentum, which pages cost leads or sales, and what to fix next without turning analytics into another full-time job.
Founder story
Built by Alister Wood after seeing the problem first-hand at VisitUs.
At VisitUs, there were already plenty of analytics tools in place, but they created a lot of noise. The harder part was working out what to change to actually boost conversions.
Manually testing ideas or prompting tools for one-off suggestions was inefficient, so Conversion Booster started as a WordPress plugin to turn website data into clearer actions. It worked for VisitUs, and then the product became a version that could work on any website, be simple to set up, and be useful for non-technical website owners.
The goal now is simple: help more businesses find what is costing conversions, make the right changes, and recover more sales from the traffic they already have.
Audience
It is for small and medium businesses, marketers, growth teams, and developers who need to understand why a website is not turning enough visitors into leads or customers.
Primary outcome
The goal is to recover more leads, sales, and revenue from existing traffic by knowing what is costing conversions and what to fix next.
What it does
It connects conversion tracking, page-level behaviour, and weekly actions so teams can see what is underperforming and decide what to fix first before more traffic is wasted.
Who it helps
It is built for teams that need practical conversion answers: small business owners, marketers, agencies, growth teams, and developers improving websites.
Why it exists
Most analytics tools show data but leave the interpretation to you. Conversion Booster focuses on the decision: what is broken, why it matters, and what to do next to create measurable lift.